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Media Monitoring
Live Star recommends using video monitoring in conjunction with many publicity tools to ensure that the exposure generated for your news or newsmaker is captured in its entirety. Much can be learned about your story by noticing who is interested in it!
Media Tracking
By using Nielson Sigma Tracking. Live Star can accurately track the usage of any video by another station for 13 weeks after its release. This additional service when used in conjuction with video monitor service (VMS)tm, is the most accurate and effective means for electronic tracking. The placement team at Live Star will also follow up via phone to verify usage. Click HERE to view a sample report. |
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